Research

We benchmark the channel as it's actually repricing, not as it used to look.

Benchmarking only helps if it measures the right things. We track partner economics across the Microsoft and Google ecosystems through the shift underway: where margin is compressing, where it is concentrating, and what the partners pulling ahead are doing differently. You get an objective read on your performance against your peers, the practices emerging across the channel, and a clear view of which moves are working while the model is still in motion, not a snapshot of a market that no longer exists.

Read the 2026 forecast
Partner Channel Economic Forecast 2026
Flagship report

Partner Channel Economic Forecast 2026

Our flagship annual read on where partner economics is heading. The 2026 forecast maps how AI is repricing the channel: where margin is compressing, where it is concentrating, and what the partners pulling ahead are doing differently. It is the full, authoritative version of the thesis the Insights series builds on.

Read the forecast