About us

About Partner Economics

Three decades inside the Microsoft and Google partner ecosystems, and a data-driven view of where their economics are heading. We have watched the channel reprice before. This time the cause is AI driving the cost of intelligence toward zero, and the margin that sat on scarce expertise going with it. Our work is to help partners across the technology channel see that clearly and act early: benchmark honestly, transform the model deliberately, and build shareholder value that holds when the thing they used to sell is no longer scarce. We are not here to help you defend the old layer. We are here to help you own the next one.

30+ Years of experience

100+ Partner transactions

$500M+ Partner revenue analyzed

4 Continents served

Our team

The founders

George Brown

Co-Founder

As a co-founder of Partner Economics, George brings over 30 years of experience strategically propelling partner businesses forward. A thought leader and pioneer in Partner Business Model and Cloud Transformation, he has worked on strategic projects with Microsoft and Navision since 1997. He has held senior roles including CEO of Aston Group NA, board member of several ISVs and large-scale VARs, and most recently Chief Revenue Officer for jet Global, the world's largest Microsoft Dynamics ISV by unit volume. Having been involved in more than 100 sales and purchases of related partners, he knows where the value lies in these businesses.

LinkedIn: linkedin.com/in/george-brown-mktg

Dana Willmer

Co-Founder

Also a co-founder of Partner Economics, Dana has been a driving force behind Cloud adoption for both software publishers and their channel partners over the last decade. He has provided strategic advice to scores of technology publishers and resellers, independent software vendors, managed services providers, hosters, and systems integrators on 4 continents. He is also the author or co-author of numerous assets, publications, and financial models that help resellers get the right things right in their critical business model transition. His proprietary research among early movers in the Cloud has chronicled the best practices proven to accelerate business model transition, reduce risk, and build shareholder value.

LinkedIn: linkedin.com/in/dana-willmer-9600862

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If you want a clear read on where your economics stand and where they are heading, start a conversation.

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